Meet Pedal
We are a diverse group of designers, engineers, artists, business people and social scientists connected by a passion to help visionaries build a better future.
Our Belief
We believe in a world that can collaborate and share diverse perspectives and when equipped with the designer’s toolkit, can solve their biggest problems. We see design everywhere, and aspire for others in their businesses and communities to see it too.
Meet Our Team
We are designers who love to come alongside visionary leaders that desire to change their world.
Innovation Management, Business Strategy, Product & Service Design
Jay Morgan
Jay is both an inspired creative and a disciplined pragmatist. He loves to dive in with customers and uncover the insights that can be converted into new opportunities. Jay has a professional career that has delivered timely growth for a wide range of consumer brands such as Claritin, Aleve, Afrin, Coppertone, Dr. Scholl’s, Bath & Body Works, Victoria’s Secret, and Maybelline.
Innovation Management, Business Strategy, Product & Service Design
Jay Morgan
Jay is both an inspired creative and a disciplined pragmatist. He loves to dive in with customers and uncover the insights that can be converted into new opportunities. Jay has a professional career that has delivered timely growth for a wide range of consumer brands such as Claritin, Aleve, Afrin, Coppertone, Dr. Scholl’s, Bath & Body Works, Victoria’s Secret, and Maybelline.
Business Design, Pivot Strategy, Business Process Reengineering
Brad Greene, Ph.D.
Brad is an expert in the “how” of execution but is only satisfied when the “how” is aligned with the “why”. He is constantly seeing what is next and charting a path to the best future. He has a doctorate in Industrial Engineering, but it’s his 15 years of experience in business and social system design that he draws from to translate vision and mission into a path forward.
Business Design, Pivot Strategy, Business Process Reengineering
Brad Greene, Ph.D.
Brad is an expert in the “how” of execution but is only satisfied when the “how” is aligned with the “why”. He is constantly seeing what is next and charting a path to the best future. He has a doctorate in Industrial Engineering, but it’s his 15 years of experience in business and social system design that he draws from to translate vision and mission into a path forward.
Corporate Identity, Culture Design, Communication Strategy
Mark McComas
Mark believes that great design isn’t magic. He loves to create and implement the tools that consistently unlock breakthroughs for others in the way they see their companies, themselves, and their customers. A designer in several respects, Mark has created tools, workshops, brands, and messages in a variety of industries from consumer products to healthcare.
Corporate Identity, Culture Design, Communication Strategy
Mark McComas
Mark believes that great design isn’t magic. He loves to create and implement the tools that consistently unlock breakthroughs for others in the way they see their companies, themselves, and their customers. A designer in several respects, Mark has created tools, workshops, brands, and messages in a variety of industries from consumer products to healthcare.
Customer Experience, Digital Strategy, International Business
Scott Buchanan
Scott has an innate curiosity about what drives people, and he loves working with businesses to discover products and experiences that connect deeply with customers and provide sustainable growth. Scott’s experience ranges from international business and marketing of a global brand to helping grow start-ups.
Digital Strategy, Customer Experience, International Business
Scott Buchanan
Scott has an innate curiosity about what drives people, and he loves working with businesses to discover products and experiences that connect deeply with customers and provide sustainable growth. Scott’s experience ranges from international business and marketing of a global brand to helping grow start-ups.
Strategic Communications, Purpose-led Marketing, Social Impact, Participatory Research
Samantha LaVoi
Samantha is a pragmatic idealist who empowers organizations to create valuable social impact for the stakeholders and communities they serve. Through creativity and strategic planning, she helps business overcome marketplace complexities and grow their societal value. Samantha’s professional experience involves strategic communications, employee engagement, corporate social responsibility, and purpose-led communications campaigns.
Strategic Communications, Purpose-led Marketing, Social Impact, Participatory Research
Samantha LaVoi
Samantha is a pragmatic idealist who empowers organizations to create valuable social impact for the stakeholders and communities they serve. Through creativity and strategic planning, she helps business overcome marketplace complexities and grow their societal value. Samantha’s professional experience involves strategic communications, employee engagement, corporate social responsibility, and purpose-led communications campaigns.
Our Values
Focus on People
Success is measured by personal impact.
"Do" more than "talk"
More is learned by action than discussion.
Collaborate
The best ideas come from diverse perspectives.
Embrace Ambiguity
The best design comes from exploring the unknown.
Be Optimistic
Choosing to see the good in the present and future.
Play
Fun is the wellspring of creativity.